Episode 89 - The ReBranding of Beachbody to Bodi with Christine DeFilippis
In this solo episode, I share my thoughts on the rebranding of Beachbody to Bodi. Bodi claims to have shifted their brand to be a "Health Esteem Brand". What does it mean? Are they more inclusive or is this simply another brand jumping on the bandwagon to seem more accessible? And what does their new commercial say about their ideas of weight and fitness.
Also in this episode - Nico's Dance Recital part 1 and part 2
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Christine DeFilippis
Movement motivator, body liberator and unconventional fitness professional, Christine is the owner of Pop Fit Studio, a HAES & weight inclusive fitness studio in the US. She is also the creator of FitProEd, an online education platform for group fitness instructors that would like to expand their expertise. After close to 30 years in the fitness industry, struggling with eating disorders, weight cycling, body dysmorphia and a lot of unhappiness, Christine shifted her focus to joyful movement and created the Breaking Body Biases podcast to amplify voices of fitpros, dietitians and other wellness practitioners looking to destroy diet culture.
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